Campaign Details
Advertiser/Brand: Aditya Birla CapitalLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
BFSI data showed that 95% of Indians did not use financial services effectively, due to lack of understanding and trust that the category had developed over decades of complexities and mis-selling.
In a pioneering move, all Financial Companies of Aditya Birla Group consolidated as one brand – Aditya Birla Capital (ABC), to offer all solutions under one relationship and a single platform.
The brand was launched in November 2017 with a high-decibel campaign across all mediums reaching over 220 million Indians.
In early...