Akbank: A Close Look at The Fastest Growing Finance App

Akbank, a Turkish bank, increased brand awareness and app downloads by launching targeted communications based on users' financial status.

Campaign details

Brand: AKBANKAgency: HYPERegion: EMEA

Strategy

Objective

Our objective was driving brand awareness with user penetration performance in our app launch. That's why we aimed to reach 1 million installs in 30 days. It was a hard task because even our main competitors reached that level in several months or in a year and also we only operate in Turkey. We did it and became the fastest installed app in finance/lifestyle category.

Also, in terms of user penetration, we aimed to reach more than 50% active user rate. That's also a tough challenge as...

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