Akbank: The campaign that knows your needs better than you

Akbank, a financial services organisation, launched a targeted ad campaign that successfully increased consumer engagement and credit card sales across Turkey.

Campaign details

Brand: AkbankLead agency: HypeRegion: EMEA

Strategy

Objective

Our main objective was to increase the number of credit card sales through our digital channels by increasing our reach in digital platforms. For the potential customers; our mobile app, msite and desktop were enabling users to quickly and easily apply for a new credit card. For us, "digitalization" of the credit card sale process meant reaching to more customers with a much lower cost. Further, once we gain such customer through our digital channels we knew that we could understand their needs better, provide better...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands