Akbank Sanat: The Jazz State of The City

Akbank, a Turkish bank, launched its Jazz Version of the City campaign to increase social media awareness of the 27th Akbank Jazz Festival in Turkey.

Campaign details

Brand: Akbank SanatAgency: MediaCom Turkey / OnedioRegion: EMEA

Strategy

Objective

"Jazz Version of The City" is the motto of the most important jazz event in the country "Akbank Sanat's Jazz Festival". To promote this festival's 27th anniversary and emphasize our motto, we focused on converting the city into jazz music on digital platforms and did a lot of researches about location-based audio experiences. Luckily, we found The HKU Utrechts Conservatorium – a world-renowned university that specializes in European Jazz – and collaborated with them.

Target Audience

We mainly focused on the ways of...

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