Akbank: TV & Mobile – Probably the Best Couple Ever

Akbank, a bank, reached consumers in Turkey with its campaign that simplified the process of making consumers aware of their credit score.

Campaign details

Brand: AKBANKAgency: AKBANKRegion: EMEA

Strategy

Objective

Our main objective was increasing the awareness of customers regarding credit score. It's a key value for financial life of the users and still need awareness. In addition, we wanted to make life easier for our customers via TV efficiently as TV still has the big portion of the reaching and life. Therefore, starting a lending process with only remote control and finishing it on mobile app without even standing up meant a lot. We created this project and from starting with just one click on remote...

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