Amazon India: Sapno Ki Apni Dukaan

Amazon India, an e-commerce brand, increased transactions across India by bringing to life a fictional cricket team to show how it makes dreams come true.

Campaign details

Brand: Amazon IndiaLead Agency: Interactive Avenues-A Reprise Network CompanyRegion: APAC

Strategy

Objective

Online transactors and non-online shoppers knows what Amazon is but don't realize its benefits. They are still comfortable shopping offline. Hence, objective was to build relevance of Amazon in minds of these consumers and make them realize of the functional benefits of shopping on Amazon and bring the behavioural shift.

Target Audience

Online transactors or shoppers who uses other Ecom apps but not Amazon.

Creative Strategy

Articles on Scoopwhoop kept the anticipation going on before the team launch. Team anthem launched...

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