APUS Group: : Tung Tung Ramadan Game

Tung Tung, a mobile game, launched in Indonesia and attracted over three million players.

Campaign details

Brand: APUS GroupLead Agency: Muslim GORegion: Indonesia

Strategy

Objective

The strategic objectives of Tung Tung game campaign include:

  1. Get 2 Million game participations
  2. Increase users' engagement with their Friends and Families during Ramadan and Hari Raya Puasa
  3. Increase APUS and Muslim GO's brands awareness
Target Audience

Tung Tung, a simple but gripping game in which the time length of your press on the character dictates how far you jump.

Tung Tung Ramadan Game campaign was launched in Indonesia for the 87.2% Muslim majority, specifically the target audience was defined as 'Young People' above...

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