Arcos Dorados Comercio de Alimentos Ltda: FriesList

McDonald's, the fast food chain, increased sales across Latin America by launching a campaign in partnership with Spotify, which enabled consumers to unlock special playlists using their fries.

Campaign details

Brand: Arcos Dorados Comércio de Alimentos LtdaLead Agency: DPZ&TRegion: LATAM

Objective

We created a new consumer experience, bringing together a technology and entertainment partner, our tray liner and one of our most symbolic products: World Famous Fries. An idea activated in the restaurant that created a new way for people to relate to the brand, turning the french fries into music.

Target Audience

Our target audience is primarily made up of young people who are passionate about music. A target that is a user of technology and attracted by new trends. A generation...

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