Campaign details
Brand: ASICSLead Agency: YDigital MediaRegion: EMEA
Strategy
Objective
In September and Octorber 2017, ASICS - an international provider of footwear and sports equipment designed for a wide range of sports - ran a Full satisfaction or your money back campaign on physical stores in Spain and Portugal.
To communicate this campaign directly to their target and in order to boost their online advertising, ASICS decided to run a mobile campaign with Starcom and YDigital Media.
The strategic goal was aiming at, on one hand, increasing brand awareness and engagement with the brand. On...