AT&T Business: The Future of Commerce

AT&T, a telecommunications company, was able to generate awareness of its B2B solutions via The Washington Post and drive deep engagement with its audience.

Campaign details

Brand: AT&T BusinessLead Agency: Hearts & Science

Strategy

Objective

When most people think of AT&T, they think of the cellular service powering their phones, marquee sponsorships of their favorite sports teams, or binge watching must-see shows on DIRECTV. Few people realize that AT&T is also an enterprise technology giant, with B2B offerings like advanced networking, cybersecurity, and IoT solutions that are used by nearly every Fortune 1000 company.

Our task was to help AT&T gain recognition as a leading business transformation partner in addition to its reputation as a leading telecommunications provider. To do this,...

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