Campaign details
Brand: AXN AsiaLead Agency: TMRWRegion: APAC
Objective
The strategic objective was to engage with the show's audiences, and connect with fans on a deeper level by changing the way audiences consumed Asia's Got Talent. The show's increase in popularity from the previous season had seen a corresponding surge in the number of followers on its social media pages, from Asia and all over the world. While the idea was to leverage this huge growth and satisfy online demand for fresh, exciting content, the challenge lay in making the show heard in a noisy...