Barbadillo "Smart Bottle" with Thinfilm NFC Mobile Solution

Barbadillo, a Spanish wine producer, increased its subscriber and purchase conversion rates by launching an interactive mobile ad that allowed users to tap bottles of its wine to win prizes.

Campaign details

Brand: BarbadilloLead Agency: ThinfilmRegion: EMEA

Strategy

Objective

Barbadillo is one of Spain's oldest and most renowned wine producers. To gain market share and create brand awareness, the company decided to promote sales of its high-volume white wine, Castillo de San Diego—in the peak of the 2017 summer holiday season.

Castillo de San Diego is produced from the Palomino Fino grape and was first bottled commercially by Barbadillo in 1975. It is currently the most widely-sold white wine in Spain.

The challenge was how to stand out in a highly competitive wine market –...

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