BBVA VALORA VIEW

BBVA, a bank, got a 25% increase in mortgage leads thanks to its app which made property hunting and buying easier for customer and non-customers alike in Spain.

Campaign details

Brand: BBVALead Agency: Mindshare SpainRegion: EMEA

Strategy

Objective

The financial sector is one of the most competitive sectors in Spain. Despite the concentration of entities the war to attract new customers has intensified greatly. The entities are in a continuous war to reconnect with a society that still does not view the sector with good eyes.

BBVA wants to lead the digital transformation of the financial sector, offering digital services that really improve and make people's lives easier.

For this purpose, BBVA launches Valora View a new app that gives people all possible...

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