Campaign details

Brand: Beiersdorf
Lead Agency: Gameloft Advertising Solutions
Region: Indonesia

Strategy

Objective

Beiersdorf created a special Mother's Day campaign to launch and promote Nivea Crème special edition product. By exploring the collaboration with the licensor using the character of Lobu, Gameloft Advertising Solutions as a game developer and premium game publisher come up to OMD as the agency to create Rich Media Banner which gain the user interaction with the product. The audience must be aware and engage with the special edition product!

Target Audience

The target audiences for this project were female, mothers and kids. To grab the target audience we tried to be closer with them by creating something fun and entertaining

Creative Strategy

To launch Nivea Crème special edition product and engage the audience, we were developed an exclusive playable rich media banner, exploring special Nivea "Lobu" character. Selected 15 Gameloft game premium inventories which match with female, moms and kids characteristic.

Context