Ben & Jerry’s Pop Up Gardens

Ben & Jerry's, an ice cream brand, launched a campaign in Spain to raise awareness and tackle social issues, focusing on a relevant environmental issue at a local level.

Campaign details

Brand: Ben&Jerry'sLead agency: MindshareRegion: EMEA

Objectives

In 2016, Ben & Jerry's was already a deeply known brand in international markets, such as the USA and UK, but still in need of diffusion in Spain. Therefore, our main objective was to make B & J a well-known brand.

On the other hand, the brand also has a clear mission, which gives it a very strong and consistent narrative. That is why, in 2016, we focused our communication strategy on a relevant environmental issue at a local level.

We decided to tackle Barcelona in its...

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