Biti's Hunter: #theREDsnow

Biti's Hunter, a footwear brand, launched a pair of sneakers to celebrate Vietnam's success in the AFC U23 Championships.

Campaign details

Brand: Biti's HunterLead Agency: Redder AdvertisingRegion: Vietnam

Strategy

Objective

CONTEXT

U23 Vietnam remarkable journey in U23 AFC 2018, especially the historic last-minute-defeat wintry final match, has brought the whole nation together in the ambivalent burst of tears, laughter, happiness, joy and regret.

U23 Vietnam's journey to becoming runner-up at AFC 2018 Championship became a national topic for all publishers and brands with a huge budget to leverage, not only for expressing the nation compassion and pride, but also for strengthening attachment between the brands and the people.

Biti’s – Vietnam's no.1 footwear brand...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands