Campaign details
Brand: Biti's KidsLead Agency: Redder AdvertisingRegion: Vietnam
Strategy
Objective
The national footwear brand wanted to go beyond the functional story.
Biti’s, the Vietnam no.1 footwear brand since 1982 and regarded as one of the most popular national brands, desires to increase the brand power and brand love among the nation and the people, and step closer to becoming an iconic brand standing for and supporting the important culture values for the Vietnamese people.
So our objective was to increase brand top-of-mind and brand love by launching a meaningful work getting the whole nation talk...