BloombergQuint: BQ WhatsApp

BloombergQuint (BQ), a business and financial news organisation, utilised the mobile web space in India to convert mobile traffic into subscribers on messaging app, WhatsApp.

Campaign Details

Brand: BloombergQuintLead Agency: Quintillion Business Media Pvt LtdRegion: APAC

Strategy

Objective

Business News readers have a busy schedule and their need for crisp and curated content is even BloombergQuint is the newest entrant in business and markets news space. The tool to acquire our target audience is innovation. The objective to launch BloombergQuint WhatsApp News Service was to create many brand loyalists who don't just engage with the platform but also bring their friends to join.

Business News in India is a cluttered & non-integrated space. Its readers have a packed schedule and...

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