Build.com: In-Home Preview

Build.com, an online home improvement retailer, created an augmented reality feature to increase conversion.

Campaign details

Brand: Build.comLead Agency: Prolific Interactive

Strategy

Objective

Build.comis exclusively an online retailer. Their business model offers a high value proposition relative to their brick-and-mortar competitors, in that they can offer virtually unlimited SKUs -- in this case, light fixtures and faucets with as many different finish options and configurations as the manufacturer offers, rather than what's determined by the physical constraints of a warehouse. The tradeoff of this business model, however, is that customers must make significant purchases -- both in terms of the cost of the item and the impact that it will...

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