Burger King: #Swhopper

A Twitter activation to counter its competitor’s burger promotion helped fast food restaurant chain Burger King trend above McDonald’s on the latter’s birthday in South Africa.

Campaign details

Brand: BURGER KING®Agency: The Jupiter Drawing Room (Cape Town)Region: EMEA

Objectives

On 8 November McDonald's South Africa celebrated their 21st birthday with #BigMacDay, giving out vouchers for R21 Big Macs. Our job was to steal their social media/PR thunder.

The solution:

Give the public the chance to swap their Big Macs for a free WHOPPER and share it on social media.

Challenges/opportunities:

BURGER KING is still a relatively new player in the South African fast-food industry and a definite underdog in terms of size and media spend. The challenge was to outwit one...

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