Burger King: Toddy Cookies

Burger King, a fast food chain, launched new deserts in Brazil by partnering with Toddy Cookies, a brand of cookies, and focusing on mobile and social to product awareness and leverage sales.

Campaign details

Brand: Burger KingLead Agency: GingaRegion: LATAM

Strategy

Objective

Successfully launch at Burger King the new deserts BK Mix and BK Shake in an exclusive partnership with Toddy Cookies, focusing on mobile and social, building product awareness (with paid and earned media) and leveraging sales.

Target Audience

Our target audience was made mainly of young (18-34) engaged consumers of brands (BK and Toddy), located in regions with presence of BK stores. However, during strategic moments of the day (after lunch, during afternoon breaks and dinner) we also impacted potential consumers in competitor restaurants, driving...

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