Buscape Company: Consumer Day Brazil Experience

Buscapé, a comparison shopping service, increased awareness and sales in Brazil by launching an influencer campaign to celebrate Consumer's Day.

Campaign details

Brand: Buscape CompanyLead Agency: JotacomRegion: LATAM

Strategy

Objective

Buscape is the largest website to compare prices of products and services in LATAM. In Brazil, the second semester brings together the biggest promotional dates:Father's Day, Children's Day, Black Friday and Christmas. In the first semester, only Mother's Day. With only this date in the first half, sales are traditionally lower in this period. In order to bring about a new momentum in sales, we've launched Consumer's Day Brazil in 2014, based on Consumer's day created by the UN in 1962. The goal of the...

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