Campaign details
Brand: AMBARLead Agency: MINDSHARE SPAINRegion: EMEA
Strategy
Objective
The goal that we had was to announce to specific promotion that Ambar took to the ski resort of Candanchú in which they gave 2X1 in fortfait to the buyers of Ambar who registered with a purchase ticket.
Target Audience
The target was all attendees or interested in going to the ski resort.
Creative Strategy
We combine a geolocation strategy together with the promotion of the ski section on the main meteorological information page to impact the user at different times.
Context
It was the...