Candanchú with AMBAR

Ambar, a Spanish beer brand, launched a two-for-one promotion in the Candanchú ski resort to publicise its sponsorship of the resort and increase sales.

Campaign details

Brand: AMBARLead Agency: MINDSHARE SPAINRegion: EMEA

Strategy

Objective

The goal that we had was to announce to specific promotion that Ambar took to the ski resort of Candanchú in which they gave 2X1 in fortfait to the buyers of Ambar who registered with a purchase ticket.

Target Audience

The target was all attendees or interested in going to the ski resort.

Creative Strategy

We combine a geolocation strategy together with the promotion of the ski section on the main meteorological information page to impact the user at different times.

Context

It was the...

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