Capfin

Capfin, a financial services provider, used Google Analytics to fuel its targeted search ad campaign to increase leads and share of voice in South Africa.

Campaign details

Brand: CapfinLead Agency: MindshareRegion: EMEA

Strategy

Objective

Following on from a successful Social Media launch with the Q2 campaign, Capfin SA is invested in the success of the social platforms. To ensure success, a key element will be content marketing and always on content.

The early signals from social media is that our digital marketing efforts have been reaching the right customer segment(s). As we have seen that average disbursements through social are significantly higher than the traditional BAU disbursements, with lower walk away rates and less declined applications.

The always on content...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands