Campaign Details
Brand: Castrol CRB PlusLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
Castrol had launched a unique product for MLCV(Medium light commercial vehicle) category- Castrol CRB Mini Truck Lubricant to fight against the overheating problems that the engines faced due to multiple starts and stops within the city.
In its second year, Castrol Mini Truck lubricant wanted to build relationship with their customer implanting better life due to stress he goes throughout the day.
Target Audience
: Mini-Truck (Micro Light Commercial Vehicles) drivers have a sense of frustration due to the constant struggle, as they...