Chase: NowThis Money

JPMorgan Chase (Chase), an investment bank and financial services company, partnered with NowThis to reach younger consumers and drive brand consideration.

Campaign details

Brand: ChaseLead Agency: NowThis

Strategy

Objective

JPMorgan Chase was looking to reimagine their digital footprint as not just a bank, but also as a source of supportive and instructive financial news and guidance.

Target Audience

Chase wanted to shift its brand perception amongst young people (A18-34), so NowThis -- the no.1 news publisher on social in the world -- was the ideal media partner as NowThis consistently reaches 70% of all Americans in their 20's (Source: Nielsen Digital Content Ratings).

Creative Strategy

NowThis strives to redefine what it means to be a responsible and successful...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands