Chevrolet: V-Showroom

Chevrolet, an automobile manufacturer, increased car sales in South Korea by creating an augmented reality showroom.

Campaign details

Brand: General Motors Korea/ChevroletLead agency: Isobar Singapore, Carat Asia PacificRegion: APAC

Objectives

Ahead of the launch of the technologically superior Chevrolet Cruze, General Motors briefed its Agency to best showcase the tech features of the car in an innovative way.

Chevrolet has a long history of firsts in the automotive industry such as the first electrical starter and the first car radio. These technological advancements have been key to the brand evolution. While the technology in cars has evolved over the years, the car showroom experience in general has remained stuck in the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands