Clear: GIBI – An engaging app to build user profiling for potential consumers

Unilever, a consumer goods company, launched a campaign in Vietnam to redefine its penetration growth model.

Campaign details

Brand: UNILEVER Vietnam/CLEARLead agency: MindshareRegion: APAC

Objectives

How can you retain the conversation with someone you just meet? 15 seconds and you are out of their life. Out of sight, out of mind they say. To brands, following up with consumers through an end-to-end journey seems like mission impossible.

Take the traditional sampling model as an example. We spent heap of efforts to deliver the samples yet there are many questions left unanswered: will the sample reach the right target? Will it be used? Whether that consumer loves our product and converted? The...

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