Campaign details
Brand: ClearLead Agency: MindshareRegion: Vietnam
Strategy
Objective
Clear has been the leading shampoo brand against Dandruff in Vietnam in the past 10 years, especially with Menthol variant. However, as loyal users grow old together with the brand, market share remains stagnant. Also, millennials are now offered with a variety of choices. Therefore, connecting with the youth is crucial for the brand to gain Penetration and Share. The question is, which occasion should we tap into.
Target Audience
Summer is the season when Millennials mostly seek out new experiences, socialize, and look forward to...