Campaign details
Brand: UNILEVER Vietnam/CLEARLead agency: MINDSHARE VIETNAMRegion: APAC
Objectives
When winter arrives in Vietnam (especially in the north), women start facing a lot of problems with their scalp. The cold weather makes them reluctant to wash their hair regularly leading to a lot of dandruff issues. Clear - the most powerful brand in anti-dandruff - was facing a barrier by its own characteristic of being positioned as a coolness and freshness brand.
Leveraging this insight, Clear decided to launch a totally new variant called Clear Herbal. This product is a superior formulation, which for...