Closeup: Kiss Trigger

Closeup, the toothpaste brand, increased sales by leveraging emotional moments during the World Cup to delivered real-time social media ads to fans in Vietnam.

Campaign details

Brand: CloseupLead Agency: MindshareRegion: Vietnam

Strategy

Objective

Romance and Expression of Love is intrinsic to the lives of the youth in Vietnam.

Closeup for years has always stood for intense freshness in ‘PHYSICALLY CLOSE’ moments enabling couples to turn attraction into action.

Together with the rise of Technology and Social Media explosion, real experiences like dating and romance have moved online.

Closeup, Unilever Vietnam’s 2nd biggest brand needed an innovative and relevant way to engage and drive excitement with the young.

Target Audience

Target Audience are young adults 18-35yrs, living for the now...

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