Closeup: The World's First Google Cloud Vision AI Powered Campaign

Closeup, a toothpaste brand, re-established its proposition of closeness, by leveraging technology and Vietnamese consumer's search behaviour.

Campaign details

Brand: CloseupLead Agency: MindshareRegion: Vietnam

Strategy

Objective

Valentines day is one of the most anticipated day for singles to reach out and get closer to a loved one. With access to technology, gadgets and rise of digital tools, younger generations rely and look for answers for celebrating Valentines Day.

Closeup for years has worked towards bringing people closer together and wanted to own these moments on Valentine’s day.

Tapping into search data, we discovered that consumers in Vietnam were constantly searching for ways to get closer to someone special. Searches on tips, tricks...

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