Campaign details
Brand: Coca-ColaLead agency: Mediacom VietnamRegion: APAC
Objectives
Consumption has been slowing down in the Carbonated Soft Drinks (CSD) category in Vietnam. As the category leader, Coke has been exploring fresh new ways to grow the category.
The objective of the campaign was to communicate a single-minded message of uplifting benefit - an instant physical boost to help teens and young adults feel alive during afternoon slumps thereby establishing Coke as the ideal afternoon slump buster.
Target audience
Vietnamese young adults are living life on the go; they are always exposed to the latest...