Coca-Cola: World Cup Food Combos

Coca-Cola, a carbonated drink brand, increased its brand love and market share with a World Cup-inspired promotion in Vietnam.

Campaign details

Brand: Coca-ColaLead Agency: MediaComRegion: Vietnam

Strategy

Objective

2018 saw the biggest show on earth – the FIFA World Cup – come back from a 4-year hiatus to enthrall the world. And the World Cup remains a special occasion for Coca-Cola as the world’s most iconic brand continues their long standing partnership with the world’s most iconic event. It was one of the most important occasions for Coca-Cola to drive brand love among the Vietnamese teens and youths. Above all it provided the best opportunity to drive consumption during the World Cup matches.

Target...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands