Campaign details
Brand: Coca-Cola BRLead Agency: WMcCann / Ogilvy /DavidRegion: LATAM
Objective
The campaign objective was to generate consumer engagement through an interactive promotion capable of generate sales impact and increase Coca-Cola incidence in China in Box delivery orders.
China in Box is the biggest Chinese food player in Brazil and a strategic local key account. iFood is the largest delivery app and their business is growing at a rapid pace, fueled by consumer´s increased need for convenience.
The challenge was to create a differentiated campaign with multiples partners to gain relevance in a market...