Coca-Cola: #CokeKiss

Coca-Cola, the global carbonated drinks brand, launched a campaign in Vietnam to promote Coke as an afternoon drink with uplifting benefits.

Campaign details

Brand: Coca-ColaLead agency: Mediacom VietnamRegion: APAC

Objectives

Consumption has been slowing down in the Carbonated Soft Drinks (CSD) category in Vietnam. As the category leader, Coke has been exploring fresh new ways to grow the category.

The objective of the campaign was to communicate a single-minded message of uplifting benefit - an instant physical boost to help teens and young adults feel alive during afternoon slumps thereby establishing Coke as the ideal afternoon slump buster.

Target audience

Vietnamese young adults are living life on the go; they are always exposed to the latest...

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