Coca-Cola: GLEE COKE PARTNERSHIP

Coca-Cola, a soft-drink brand, strengthened its connection with young consumers in Vietnam through its remake of the Glee series.

Campaign details

Brand: Coca-ColaLead Agency: MediaComRegion: Vietnam

Strategy

Objective

To win the hearts of millions of Vietnamese teenagers, Coca-Cola explores a new way to grow its share with an unusual experiential campaign, backboned by digital and featuring the Vietnam’s remake of the worldwide renowned Glee series. The brand wanted to strengthen its connection with young consumers through its truthfully refreshing taste.

Target Audience

Coca-Cola offers its consumers the refreshing fizz whenever they are thirsty. And once the thirst is quenched, the fun starts to follow as we all feel uplifted & refreshed. For every first-time...

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