Campaign details
Brand: Coca-ColaLead Agency: MediaComRegion: Vietnam
Strategy
Objective
To win the hearts of millions of Vietnamese teenagers, Coca-Cola explores a new way to grow its share with an unusual experiential campaign, backboned by digital and featuring the Vietnam’s remake of the worldwide renowned Glee series. The brand wanted to strengthen its connection with young consumers through its truthfully refreshing taste.
Target Audience
Coca-Cola offers its consumers the refreshing fizz whenever they are thirsty. And once the thirst is quenched, the fun starts to follow as we all feel uplifted & refreshed. For every first-time...