Coke: Coca-Cola Food Fest 2018

Coca-Cola, the carbonated soft drink brand, reaffirmed its position as the favourite drink to go with food by starting a food festival in Vietnam.

Campaign details

Brand: Coca-ColaLead Agency: MediacomRegion: Vietnam

Strategy

Objective

Coca-Cola in Vietnam has been a leader as the best partner that “Goes Well With Food” for a long time. In recent years, there has been challenge mounted by other competitors in the NARTD category to associate with food with aggressive campaigns launched by Pepsi and 7Up. As a leader in its association with food in the category, it was time for Coke to come up with something that changes the paradigm through which food association is created and thus solidify its leadership as the premium...

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