Campaign details

Brand: Comfort
Lead Agency: Mindshare
Region: Vietnam

Strategy

Objective

Comfort Luxury Nature Range was launched in 2016 with 2 variants Bella & Sophia. Inspired from rose being a popular trend in perfume world, Comfort Rose variant, which made from luxurious perfume from fine French rose, was launched in 2017.

As a new variant of a low involvement category, the objective for Comfort Rose launch was:

  • Deliver an immersive experience to millennium women,
  • Trigger women to express themselves & their creativity through fashion.
Target Audience

To achieve this objective, we carefully explore the insights of our consumers. Millennial women expect inspiration and craves new delightful experiences. As a social influencer, she is keen to explore new trend, flavor or variety and highly inspired by fashion.

Creative Strategy