Campaign details
Brand: ComfortLead Agency: MindshareRegion: Vietnam
Strategy
Objective
Tet is the most important occasion for Vietnamese, this is the time when all members of the family gather and put the most of their effort to celebrate a happy and fulfilling Tet.
Target Audience
However, Vietnamese always shy away from expressing their affection even during family reunion moments and expressing love through physical acts of hugging is not a common practice.
Creative Strategy
Fabric conditioner brand Comfort wanted our consumers to stay closer and feel more positive during Tet through the pleasant fragrance.