Debonairs Smokin' BBQ

Debonairs, a pizza restaurant brand, reached its mobile first target audience in South Africa with an interactive video that achieved an engagement rate of 13%.

Campaign details

Brand: DebonairsLead Agency: AdColony South AfricaRegion: EMEA

Strategy

Objective

Debonairs South Africa collaborated with AdColony for its mass reach inventory ( north of 6,5 Million Active Users Monthly), as well as their in house creative resource, and best in class technology capability, to create an impactful & engaging mobile experience for their Debonairs Smokin BBQ campaign. The objective of the campaign was to deliver a completed 30 sec TVC on a mobile device, (to drive reach and awareness) and amplify the execution through engaging capabilities to amplify the Video experience through interactivity.

Target...

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