Devassa Transição: Puro Malte Tropical

Devassa, a beer brand, used geolocation technology not only to deliver its social media advertising but to comprehensively determine the effectiveness of its ads and optimise them to its Brazilian audience.

Campaign details

Brand: DevassaLead agency: Logan MediaRegion: LATAM

Strategy

Objective

Our primary goal was to drive visits to the different points of purchase of Devassa in the Northeastern region of Brazil during the summer. Secondly, we aimed to maximize sales within the people exposed to the campaign through a brand awareness campaign based on geo-behavioural targeting. In a way, this campaign was meant to prove to which extent mobile advertising in able to expand its influence into the physical world, closing the loop between online to offline sales behaviour. To achieve this there was a...

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