Dimes Breakfast Street Foursquare Campaign

Dimes, a restaurant chain, promoted its sponsorship of a famous street in Turkey by launching a crowd level map that showed customers when queues were long at popular breakfast clubs.

Campaign details

Brand: DimesAgency: AdColony TurkeyRegion: EMEA

Strategy

Objective

Dimes wanted to own the concept of breakfast in İstanbul. In order to do so, they had a sponsorship at one of the most famous streets of Istanbul, where all the famous breakfast clubs are located. (Beßiktaß Breakfast Street) As part of this sponsorship they renovated the cafe and restaurants as well as the street itself. To launch this sponsorship they wanted to create a mobile focused project.

Target Audience

The target audience of this campaign was everyone who enjoys breakfasts at the Beßiktaß Breakfast Street....

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