Dis-Chem – Winter Care Guide

Dis-Chem, a pharmacists, used digital ads to promote its Winter Care Survival Guide in South Africa to ensure good health throughout the winter months.

Campaign details

Brand: Dis-ChemLead Agency: MobiclicksRegion: EMEA

Strategy

Objective

Dis-Chem wanted to create awareness around the Winter Care Survival Guide, this included articles that covered topics such as Cold Vs Flu symptoms, Healthy foods and a Winter survival kit list that every household needs, to ensure good health throughout the Winter months.

The key focus points were:

  • Care for Me
  • Care for my Health
  • Care for my Body

Within the Winter Care Survival guide there were promotions on all products that could assist in achieving this, The objective was to create awareness around these products...

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