Campaign details
Brand: DomestosLead Agency: The Niche GuysRegion: EMEA
Strategy
Objective
For almost 50 years, Domestos has dominated the toilet cleaner category in South Africa. The brand has accomplished this in a thick, liquid bleach format. In 2017, the brand embarked on a new mission into the toilet rim blocks category of toilet cleaning. Our objective was clear: to launch Domestos as a rim block.
We needed to create mass awareness of this new product.
Target Audience
The rim blocks category in South Africa appeals to a diverse audience. At the core, there are mums...