Doritos Cool & Hot 360 Interactive Video

Doritos, the snack brand, successfully launched its new Cool and Hot product globally, by introducing it through a 360-degree custom mobile video campaign.

Campaign details

Brand: DoritosLead Agency: AdColonyRegion: EMEA

Objective

For the new product "Doritos Cool & Hot", we wanted to create an immersive mobile experience to increase our brand awareness and promote the new Cool & Hot product. Collaborated with Adcolony to create an innovative, impactful and engaging mobile experience, we developed an interactive video ad and the end card right after the video, which allowed the users to experience a real roller-coaster with 360 degree custom mobile video.

Target Audience

The target audience of this campaign is set as young adventurers who aged between 15...

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