Doritos Jurassic World

Doritos, the snack-food brand, used haptic technology to engage users in Turkey with a promotional trip to Costa Rica.

Campaign details

Brand: DoritosAgency: AdColony Turkey / OMDRegion: EMEA

Strategy

Objective

Doritos wanted to reflect the energy of their Jurassic World sponsorship and inform Doritos lovers about the promotional trip to Costa Rica.

Target Audience

The target audience of this campaign was adventurous Doritos lovers who are mostly college students.

Creative Strategy

They reached users on top mobile games and invited users to a fun experience. The adventurous mood of the ad was turned into a mobile experience and presented to users who watched the mobile video. Doritos used the haptic vibrations technology to increase...

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