Dove men+Care: #TestYourStrength (Unilever)

Dove Men+Care, a men's grooming products brand, increased sales and brand awareness by launching a campaign using mobile gaming channels to reach a younger Filippino male audience.

Campaign details

Brand: Unilever/DoveLead agency: Mindshare PhilippinesRegion: APAC

Objectives

Men have always been less involved when it comes to their personal care. It is only when they reach a certain age that they become more aware of some facets that they wish could've been taken better, especially when it comes to hair loss.

That is why when Dove Men+Care was launched in 2015, it was determined to help them address this early, by helping them achieve stronger hair, that is free from hair loss.

But the biggest challenge was to first convince them that...

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