Campaign details
Brand: Unilever/DoveLead agency: Mindshare PhilippinesRegion: APAC
Objectives
Men have always been less involved when it comes to their personal care. It is only when they reach a certain age that they become more aware of some facets that they wish could've been taken better, especially when it comes to hair loss.
That is why when Dove Men+Care was launched in 2015, it was determined to help them address this early, by helping them achieve stronger hair, that is free from hair loss.
But the biggest challenge was to first convince them that...