Dyson Pore Cool

Dyson, a technology company, promoted its Dyson purifier product by launching a geo-targeted campaign that produced targeted ads to people depending on the weather in their location.

Campaign details

Brand: DysonLead Agency: Mindshare SpainRegion: EMEA

Strategy

Objective

The strategic of the campaign was clear; capitalise specific moments related to certain climatic conditions important for the brand, showing the Dyson purifier as the best product for those moments and thus take over these specific territories.

Provide information to users about specific moments when we want to locate our product and consider Dyson purifiers as the perfect solution.

We are faced with two fundamental problems:

  • Low knowledge of users for this type of products, as well as the problems they face. It is not...

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