Excedrin Works 360 video

Excedrin, a brand of headache and migraine pain relief, used real people, real stories and immersive 360° video technology to foster a deeper understanding of migraines by enabling non-suffering co-workers to walk in the shoes of a migraine sufferer.

Campaign details

Brand: Excedrin MigraineLead Agency: Weber ShandwickRegion: NA

Strategy

Objective

America's 38 million migraine sufferers experience symptoms that interfere with their everyday lives–nausea, sensitivity to light and sound, visual disturbances and intense pain. And unfortunately, migraines often show up in a place sufferers spend the most time: at work. In fact, workplace migraines are more prevalent than many other illnesses including heart disease, diabetes and arthritis. In addition to the physical pain, migraines can take an emotional toll on sufferers, who often face bias in the workplace due to a lack of understanding about...

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